About: The Front Room was a high-end "neighborly" bistro, known for its inviting atmosphere, extensive bar, and charming outdoor patio. Their philosophy revolves around delivering excellent culinary experiences in a warm and friendly setting, making it a popular choice for their patrons.
Problem: Despite their appealing concept and quality offerings, The Front Room opened in one of the most competitive and trendy neighborhoods in Jakarta and needed a boost through their digital activities. They required an impactful social media strategy that would reflect their unique charm and allure while promoting their food, beverages, and events.
Solution: For two years, we managed The Front Room's social media presence, creating engaging content that encapsulated the bistro's essence. We regularly shared appealing photos and videos of their food and drink offerings, setting the scene with the bistro's cozy ambiance and vibrant outdoor patio. We also used social media to announce upcoming events, special promotions, and new menu items, encouraging followers to visit and enjoy the warm, neighborly atmosphere. Our consistent and engaging social media management helped The Front Room increase their digital visibility, attract more patrons, and enhance their reputation as a beloved local bistro.