About: Mosaicart is a creative venture that brings art and functionality together in the form of 3D tile wall art. Their innovative products, suitable for both indoor and outdoor settings, serve as artistic expressions and functional design elements. With their distinct aesthetic and quality craftsmanship, Mosaicart has carved a niche for itself in the world of decorative art.

Problem: While Mosaicart had a unique and appealing product offering, they needed to elevate their brand visibility and create excitement around their new launches. One such launch was their Signature Collection in 2020, a special collaboration with seven prominent architects and designers. They needed an effective campaign that would generate buzz and highlight the unique aspects of this collection.

Solution: Since 2018, we have been consistently managing Mosaicart's social media presence, creating engaging content that highlights the uniqueness and creativity of their products. For the launch of the Signature Collection, we orchestrated a comprehensive campaign that highlighted the collaboration with seven prominent architects and designers. We crafted narratives around each contributor's inspiration and design process, creating a unique story for each piece in the collection. Through strategic social media posts and online webinars, we generated anticipation leading up to the launch and maintained momentum post-launch. Our efforts significantly amplified the reach of the Signature Collection, contributing to its successful reception in the market.