About: Cheetah Safety is a company that has built a solid reputation in the safety shoe industry. Their commitment to producing quality safety shoes is matched only by their uncompromising manufacturing standards. Cheetah Safety is renowned for crafting safety shoes that are not only comfortable to wear but are also highly durable and provide maximum protection in hazardous environments. As a result of their focus on quality and safety, Cheetah Safety has become a trusted brand among safety-conscious individuals and companies alike.
Problem: Cheetah Safety approached us with several challenges that were negatively impacting their digital marketing efforts. One of their main pain points was a lack of awareness on social media. They were struggling to increase engagement and followers on Instagram, which was a crucial platform for their business. Another pain point was the difficulty in generating B2B leads on LinkedIn. They were not able to establish a strong presence on the platform, which was affecting their ability to connect with potential business partners. Additionally, they were facing low B2C sales, which was hindering their growth and revenue. Finally, their website design was outdated and not aligned with their brand image, which was affecting their user experience and customer engagement.
Solution: One of the challenges that Cheetah Safety faced was a lack of awareness on social media. We worked closely with their team to develop and execute a content marketing strategy that was specifically tailored to their needs. Through our efforts, we were able to increase their Instagram engagement rate from 0.7% to 5% organically, while also significantly growing their follower count on the platform. We successfully elevated their brand image and connected with their target audience in a more meaningful way.
Another challenge that Cheetah Safety faced was generating B2B leads on LinkedIn. To address this pain point, we developed a comprehensive content marketing and performance marketing strategy that created a strong presence. In addition, we ran targeted lead generation ads to gather as many leads as possible, which we then nurtured through automated email newsletters. Our efforts helped Cheetah Safety to expand their customer base and establish valuable business relationships on LinkedIn.To boost Cheetah Safety's B2C sales, we developed a high-performing marketing strategy that focused on driving hot leads to their marketplace page. Our team carefully crafted a lower funnel strategy that was specifically designed to convert potential customers into loyal clients. By leveraging our expertise in performance marketing, we were able to successfully optimize their conversion rate and drive significant revenue growth.Finally, we revamped Cheetah Safety's entire website design to give it a modern and vibrant look that aligns with their brand identity. Our team of experienced designers and developers worked collaboratively to create a seamless user experience and optimize the website's functionality. Our efforts resulted in a website that not only looks great but is also intuitive and easy to use, driving increased customer engagement and satisfaction.