About: GF Culinary is a distinguished F&B brand builder based in Indonesia. With almost 10 F&B brands under their umbrella, they offer a diverse range of cuisines and dining experiences, cementing their reputation in the Indonesian F&B sector.

Problem: Despite their impressive portfolio of F&B brands, GF Culinary recognized that they needed a more cohesive and engaging brand identity to better reflect their diversity and commitment to high-quality dining experiences. They were faced with the challenge of unifying their various brands under a singular, compelling brand image.

Solution: To help GF Culinary rise to this challenge, we spearheaded their comprehensive rebranding efforts. This involved developing a unified branding strategy that highlighted their diverse portfolio while communicating their commitment to exceptional cuisine and dining experiences. We also designed new visual elements to create a more modern and cohesive brand image across all their F&B brands. This successful rebranding exercise not only elevated the overall image of GF Culinary but also strengthened the individual identities of their numerous F&B brands.